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•  

   

  Geeft samenwerking

   

  een nieuwe dimensie

•  

   

  Brengt uw business

   

  naar een hoger niveau

•  

   

  Brengt nieuwe inzichten

   

  voor uw organisatie

Last week I participated at the Second Sight Event for trend watching.

Here the essence from my point of view:

• The crisis asks businesses for a new and differentiating approach. Doing the same as always will not work.
• Marketing and communication needs more and more to work in a mulit-channeled (paper/traditional media/social media) and a multi-layered (close to the customer, crowd-models, reaching the whole chain) approach .
• It is quality, sustainability and the personal touch that counts and that is the basic prerequisite for all products and services.
• Age will become a factor in all aspects: the baby boomer generation and beyond are ageless and strong as well as the products they use need to be timeless and robust.

• The “internet of things” becomes reality: we have now already more connected devices than people in Europe and in 2020 the prognosis is 10 per person. Intelligence everywhere connecting everything, like even a tree (“We believe that anything that can benefit from a connection should have one – even a tree” >> Ericsson.

• Let us be aware of the young generation: see a nice poster with their view on major trends made by Trendwolves. The question is, how can we bridge the different interests and needs between generations? Think in the dimensions of the use of social media, new ways of working, new motivational factors and the development of competencies needed in the future.
• Many of the above trends are leading to a radical and total transparency which bring a new dimension in our believes and assurances. It will lead to a change of many systems and processes. We are already in the middle of it – look at Egypt, Assange and the Catholic Church.
• Growth needs to be redefined; let’s take the “Occupy movement” as a serious signal for the 1% which have around 25% of the money but also as a wake-up call for all of us. The time for senseless materialism and short term profit maximization is over. It’s time to re-shape our visions and long-term goals.
• “Re-invent Your Business” will more and more mean re-set in the sense of re-value and re-balance. The commitments in our eco-system will grow and will increase in importance. Sharing ideas will become more important than protecting ideas.
• “Crafting Your Future” gets a new meaning: often starting with a new blank sheet of paper and creating new solutions in a cooperative and collaborative way caring for society and well-being.
• See also Ross Dawson's 2012 themes.

At this point in time many management teams seem to have troubles in their future-oriented decision making: How can we prepare ourselves and which steps to take?

There are no answers but we have processes and a lot of experience available to guide management teams through this journey. In line with the latest developments I would like to create something like a workshop or webinar to show the way in an easy to use manner. Any ideas? To be continued…..

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